Lennart Hahn

Strategic Growth & Marketing Professional

Hamburg, DE.

About

Highly accomplished Strategic Growth and Marketing Professional with 5 years of experience in digital platforms, client development, and go-to-market execution. Proven track record at Google and LinkedIn, consistently driving revenue growth through data-led strategies, C-level stakeholder management, and cross-functional collaboration. Passionate about delivering measurable business outcomes and scaling digital innovation across diverse industries.

Work

LinkedIn

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Senior Account Executive, DACH Mid-Market, Omnichannel

Dublin, Dublin, Ireland

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Summary

Led strategic client growth initiatives for mid-market DACH clients, focusing on marketing optimization and platform integration.

Highlights

Drove significant mid-market DACH client growth by optimizing marketing strategies, improving ROI, and increasing platform adoption through tailored solutions.

Google

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Productivity Lead, UKI (Additional Role)

Dublin, Dublin, Ireland

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Summary

Led productivity and efficiency initiatives for the UKI team, developing tools and programs to enhance sales performance and operational effectiveness.

Highlights

Developed and deployed a global top 3 sales dashboard, achieving 1,000 monthly active users and 20,000 monthly hits to enhance sales visibility.

Designed and scaled a customer-centric upsell training program, adopted by 9 teams and empowering over 100+ sellers.

Introduced an automated budget pitch framework, contributing to an estimated £4M in incremental revenue for Q4 2023.

Google

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Account Strategist, UKI Digital Sales, Ecommerce (Core Role)

Dublin, Dublin, Ireland

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Summary

Managed and expanded client businesses by optimizing digital advertising strategies and driving platform spend for the UKI Ecommerce sector.

Highlights

Optimized ad strategies for a diverse portfolio of UKI Ecommerce clients, significantly improving ROI and increasing platform spend.

Consistently exceeded performance targets, ranking in the 97th percentile among UKI Ecommerce Account Strategists in 2023.

Managed an annual book of business valued at £30M, achieving 100%+ average Revenue & Growth Area attainment consistently quarter-over-quarter.

Designed and implemented global sales enablement tools that generated £4M in incremental revenue for the UKI Team in Q4 2023.

Clay Gadgets GmbH (Health Startup)

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Product & Growth Consultant

Munich, Bavaria, Germany

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Summary

Spearheaded go-to-market strategies and client acquisition for a health startup, driving significant revenue growth and market penetration.

Highlights

Drafted and implemented a successful go-to-market strategy, achieving a 47% Return on Investment (ROI).

Acquired key corporate clients through multi-channel outreach and strategic product placement at the IAA, generating €15,000 in direct revenue.

univativ GmbH (Consulting SMB)

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Account & Project Manager

Hamburg, Hamburg, Germany

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Summary

Managed client accounts and projects, overseeing employee deployments and driving significant profit growth for a consulting SMB.

Highlights

Cultivated strong relationships with corporate clients, conducting product demonstrations, and successfully negotiating and closing project contracts.

Significantly contributed to company growth by generating €30,000 in monthly profit through the management of multiple projects for key accounts like Lufthansa Technik AG, exceeding targets by 33%.

Directed and mentored a team of 35 employees across various client projects, achieving a 90% Net Promoter Score (NPS) for employee satisfaction.

Education

Católica Lisbon School of Business & Economics

Lisbon, Lisbon, Portugal
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M.Sc. Management, Specialization in Strategy & Entrepreneurship (Hons)

Leuphana University

Lüneburg, Lower Saxony, Germany
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B.A. Business Administration, Double Major in Marketing & Logistics

Languages

German

English

Spanish

Skills

Digital Marketing & Growth

Digital Platforms, Marketing Strategy Optimization, Ad Strategy, ROI Improvement, Platform Adoption, Client Development, Go-to-Market Execution, Revenue Growth, Digital Innovation.

Sales & Business Development

Client Acquisition, Sales Enablement, Upsell Program Development, Budget Pitch Framework, Contract Negotiation, C-level Stakeholder Management.

Project & Program Management

Project Management, Program Leadership, Cross-functional Collaboration, Data-led Strategy, Dashboard Development, Process Optimization.

Leadership & Team Management

Team Leadership, Employee Management, Mentorship, Strategic Planning, Board Membership.